Supermarkets are in a prime position to cash in on the British love for their pets; but first they have to convince pet owners that their stores do have the credible offers their furry family members deserve.
Pet owners are today increasingly caring for their pets in much the same way as they do themselves – and their children. Not only are they bestowing their animals with the same names they might choose for their offspring – with Molly coming in as the top pet name in a recent survey by Virgin Money Pet Insurance – they are likewise treating them, insuring them, pampering them, and even feeding them with foods which at least in name, bare a resemblance to the finest human fare.