I recently hosted an event in New York and a woman signed up for one of my programs. We’ll call her Sally.
About a week after we met, I had a call with her and she said, “I thought it was just wonderful how you did that entire day and you didn’t sell anything.”
I said, “Sally, you’re in my program. You bought something.”
And she said, “Oh, yeah. I didn’t notice.”
So that’s the ultimate goal. You should be so fired up about what you do and you’re just sharing your services and saying, “Listen, you want to play with me? Great! Here’s how you can play with me,” and you move on.
People will actually pay you money and they won’t event notice that you sold them anything.
It’s not about the sale, it’s about the message. The people who are lined up for your message are a natural fit, and it doesn’t even feel like a sale. They understand your message and they are ready to say yes.