March 5, 2010
Posted by admin
Supermarkets Target Pet Care Sector 2
This growing culture of pets as family members is responsible for the increasing market for pet care. Currently worth around £3.6bn, (AC Nieslen data provided by Masterfoods, 52 w/e 16 April 2005), the market is broadly split into three distinct areas: pet foods, treats and accessories; veterinary bills and kennelling costs; and insurance.
The key area [...]